Superstar Shahrukh Khan today, launched a custom built movie channel on leading online video platform YouTube for his upcoming film. The actor who is leaving no stone unturned in marketing ‘Ra.One’.
The movie channel on YouTube will offer users all videos of the ‘Ra.One’ opening, red carpet events planned in London, behind the scene shots, uncut footage of the star cast and SRK’s thoughts.
It will also host playoffs and give opportunity to users to create promos from clips, music and dialogues of the film.
The actor told reporters as, “This concept goes well with my ‘Ra.One’ as the film is about digital world…computer and all. So (I) launched it on a digital platform like YouTube. Besides, it will help me take the film to more people. I am thrilled and excited about it”.
The proposal will make Shahrukh one of the first Indian celebrities to be on the Google plus platform and connect with fans.
SRK said, “YouTube has been an integral platform for movie promotions in Hollywood. Since I wanted to do something that has never been done for any Indian film…so for ‘Ra.One’ I leveraged upon this potential of digital media”.
‘Ra.One’ movie channel is the first customized channel of its kind to be released in India for a Bollywood picture on YouTube.
Internationally, YouTube has worked with several Hollywood films, the most recent being ‘Skadoosh Kung Fu Panda 2′ with Hollywood actor Jack Black, which became a huge hit across the world.
Red Chillies Entertainment, Digital and Merchandising Shailja Gupta said “This initiative will launch a new platform in digital marketing for Bollywood films”.
It will also host playoffs and give opportunity to users to create promos from clips, music and dialogues of the film.
The actor told reporters as, “This concept goes well with my ‘Ra.One’ as the film is about digital world…computer and all. So (I) launched it on a digital platform like YouTube. Besides, it will help me take the film to more people. I am thrilled and excited about it”.
The proposal will make Shahrukh one of the first Indian celebrities to be on the Google plus platform and connect with fans.
SRK said, “YouTube has been an integral platform for movie promotions in Hollywood. Since I wanted to do something that has never been done for any Indian film…so for ‘Ra.One’ I leveraged upon this potential of digital media”.
‘Ra.One’ movie channel is the first customized channel of its kind to be released in India for a Bollywood picture on YouTube.
Internationally, YouTube has worked with several Hollywood films, the most recent being ‘Skadoosh Kung Fu Panda 2′ with Hollywood actor Jack Black, which became a huge hit across the world.
Red Chillies Entertainment, Digital and Merchandising Shailja Gupta said “This initiative will launch a new platform in digital marketing for Bollywood films”.
